Launch of Rebranded Flagship Lifestyle Store

Launch of Rebranded Flagship Lifestyle Store

One of the leading family owned regional retailers wanted to launch a flagship lifestyle store with a different and unique identity.  As it was to be a new store front, we were able to begin with the floor plan with assigned locations and floors for each specialist area. Identify the type of products to be stocked, people to be hired, finances in terms of equity and working capital and marketing the brand upon launch.  The store is an immense success is planning to open their first branch outlet soon.