Shiraz Latiff has over 25 years of commercial and industry experience, including fifteen years at senior managerial level. His background is Strategic Marketing, Business Design & Optimization. He has been employed in a cross section of industry sectors, viz., hospitality, apparel, industrial machinery, financial services, information technology and banking. His consultancy areas focus on Marketing Strategy, Business Design & Optimization
Shiraz is a Chartered Marketer and a Fellow of The Chartered Institute of Marketing, UK. He holds a Masters in Business Administration from the Postgraduate Institute of Management, Colombo and an Advanced Diploma in Business Administration from the Association of Business Executives, UK. He is trained on Six Sigma Green Belt and Black Belt with emphasis on process re-engineering and innovation in the service industry to improve end-to-end customer service delivery. He is a visiting faculty member for MBA programs and a regular speaker at international and local conferences on contemporary themes in Marketing with special emphasis on Marketing Strategy, Social Marketing and Socially Good Business. He is a Past Chairman of the Chartered Institute of Marketing Sri Lanka Region and is currently a Trustee of CIM UK and a Board Member of the CIM Holdings, UK representing the International Regions. His is a Member of the Board of Directors of World Marketing Summit, Canada which organizes the flagship Summit convened by Dr. Philip Kotler. He is also the Country Representative for Consulus Singapore, a Regional Business Design organization. He founded Hummingbird International as a Regional Knowledge House specializing on Coaching, Consulting & Outsourcing.