Bishri Latiff is a marketing professional with experience in managing FMCG, Financial Services and Consumer Durables brands both in Sri Lanka and international markets. He has had experience in multinational work environments both in Sri Lanka and overseas. He as held various positions from Brand Management to Marketing Management. He is a graduate of Chartered Institute of Marketing UK and holds an MBA from Postgraduate Institute of Management, Sri Jayawardenepura University. After his renowned success as Head of Marketing of CEAT Sri Lanka (a joint venture with CEAT India) he is now the CEO of Brantel Lanka.